Cosmetics for beauty shop, beads for making jewelry, materials for making shaggy mats

Cellestine Shisia

Kakamega, Kenya

100% repaid



Cellestine Shisia

Member since

January 2014

On-time repayments

384 installments  •  93%

About Me

‘My Name Is Cellestine shisia. I am a Trained pharmaceutical technologist and a self-taught fashion designer specialised in jewellery beauty and related fields.
I generally have a passion for Entrepreneurship especially that which is geared to creating
youth Employment. i have created a good base of customers within and outside the county.
I wish to use this platform to get funds to expand my project and increasing the number of
youth in self-employment because my dream is to employ as many young people and also empower elder women to be self sufficient. I have been able to use the profits to support several girls education and still intend to continue supporting them as they are still in school.
My plan to start my own pharmacy /chemist has finally materialised since I now have my own registered licence. with the extra profit I have been able to start putting things togetherbfor my own chemist.

My Business

I have been running 2 businesses; they are both Offline a beauty shop and bead work in kakamega county.
Since i got married i relocated to Mbita which is in south Nyanza part of Kenya on the shores of the lake Victoria. I had to go slow on my previous business and am now concentrating on running a pharmacy.
Having done a diploma in pharmaceutical technology and fully certified by the pharmacy and poisons board i have decided yo venture into pharmacy business.
Pharmacy business in Kenya is a lucrative business with extremely good returns. The start up capital is a bit high but with a small stock it can resyock itself to become a very big business in a short span of time.
I have been able to register my business as MICEN HERITAGE which cost around 10 dollars and registered the chemist with pharmacy and poisons board which cost 150 dollars.
Shelving and painting of the premise is done. I believe if i get to stock during this festive season the business will do well.
The returns expected at the beginning might be small but it will rise in 6 months slow by slow.
Good communication skills, neat and clean premises and fair prices will be my strong points inoreder to attract customers.
The premise location is very strategic . Its along a busy path at the market place.
As the premise grows i intend to employ one person at the beginning and increase the number as the need arises.
My dream is to own a wholesale pharmacy with a line of pharmacies in south nyanza region which will provide employment to a number of locals.
With the knowledge i acquired in class and experience during my internships i believe i will provide the best services that a pharmacy business requires to grow into a wholesale and i will emerge the BEST among the best with the help of God.
The loan requested will be used for stocking the chemist and marketing efforts of the chemist
I would like to come up with fliers, be able to open an online page in addition to my facebook page. with this i believe i will increase my sales and the profit margin will be great. thanks to the first three loans it has been able to help my business a lot and i believe this fourth loan is going to make things even better. thanks to the previous zidisha loans i was able to increase my stock and i can say the business did well and it enabled me to repay the loan 100% on time and even start a new and bigger venture.

Loan Proposal

The Loan Requested will be used to improve the marketing strategy for my businesses the beauty shop,salon and the jewelleries including the shaggy mats.
i will use some of the funds to seek for market in the major supermarkets within kakamega county so that i can supply them with shaggy mats as well as jewellery. i also intend to establish an affiliate sales shop within kakamega town which will target the Masinde Muliro University students and even big salons within the kakamega town.
i also plan to open an online shop so as to market my goods as well as sale them online.This system will enable anyone to to buy my products online and also check out what i have as well as advertise my business. i believe this will genarate a lot of profits once its put in place.
Currently the $ 200/month in sales generated is as a result of marketing efforts of one person(Myself).
The plan is to integrate an affiliate sales shop, Get 10 satisfied customers who can go out and market my products and services and then get a discount on their next service or purchase. i also intend to train my few employees on good marketing strategies.
The idea is to replicate my marketing efforts in the 10 customers as well as my affiliates in order to boost sales of the store and attract more customers to seek for services and goods from my store.
I anticipate that this affiliate system and marketing system will boost sales by 30% (This being conservative projection). It should take roughly 1 month to integrate the marketing strategy and to Train the employees how to market. I anticipate growth of sales revenue on the third month from the time the marketing strategy goes live.






Loan Info

Project Type

Classic Loan

Disbursed amount


Date disbursed

May 19, 2014

Repayment status

On Time

Projected term

36 months




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Matching Fund

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