Cereals and flour for grocery shop

Samuel Theuri

Nairobi, Kenya

152% paid forward



Samuel Theuri

Member since

November 2019

On-time repayments

16 installments  •  31%

About Me

My name is Samuel . I work and live in Kenya.I grew up and was educated in rural Kenya.We are 5 in our family.My parents are peasant farmers as such we grew up with lots of challenges. After high school i joined an accounting college where i learnt book keeping and accounting practices.I used to work on peoples farms to raise my college fees.Unfortunately i didn't complete the course for lack of school fees. After dropping out of college i got employed at a local grocery store where i learnt the art of running the business through on job training. Due to covid19 pandemic the business was shut down and i had to look for a way to fend for my family.I thus started my own small grocery though with a lot of financial challenges until i came across Zidisha. So far Zidisha is my sole financial partner.My dream is to grow this business to the point of being a wholesaler and the go to supplier of cereals and groceries in our area. I have 2 children and they all dream of becoming business persons. My hobby is travelling and meeting new people.

My Business

I run a small cereals and grocery shop.In my business i offer vegetables, fruits,flours and cereals. I chose this business because almost every household in our area uses these items on a daily basis. The business generates revenue through the sales of these items.The typical costs include costs of purchase,milling costs for flours and rent.I use the profits i generate for my family's daily upkeep and fees for my children.I also re-invest part of the profit to grow the business as i look forward to adding more income generating avenues

Project Proposal

I plan to buy and stock cereals as well as mill grains to get flour for the grocery shop. In our area there is a high demand for rice, beans and porridge flours. Several customers have been asking me for these items and i would like to buy and stock the same. Especially now that the schools are closed, the market is ripe.





Project Info

Project Type

Pay It Forward

Disbursed amount


Date disbursed

Dec 7, 2022

Cost to entrepreneur

Service fee: $3.04

Pay It Forward contribution: $9.13

Optional expediting fee: $7.30


Muthee Eric

Kenya, Meru County, Imenti South Constituency, Abogeta West Ward, Kithangali Location, Upper Kithang, Kenya

Diana Yulia

Sidoarjo, Indonesia

Moses Kariuki

Limuru, Kenya

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  • Samuel Theuri    Dec 24, 2022

    We have closed for the Christmas break and will reopen shop in Jan

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  • Samuel Theuri    Dec 17, 2022

    Thank you all for making this a reality.
    I will now replenish my stock as well as add more products to my shop.
    This will help me maintain and satisfy my customers demands.

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  • Samuel Theuri    Dec 17, 2022

    Thank you for your support. With your help i have been able to add more stock to my shop and also diversify into more products. I am experiencing an increased flow of customers and plan on adding more products as per the requests i am receiving from my customers.

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  • Samuel Theuri    Dec 13, 2022

    Our store is being renovated and as such we have temporarily closed for 2 weeks

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  • Samuel Theuri    Dec 7, 2022

    Thank you all for your support.
    I will buy cereals and make porridge flour for sale in my grocery shop.
    This will help me in widening my customer base as well as meet customer demand.

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  • Samuel Theuri    Dec 6, 2022

    Previously i have received funding twice which i have successfully repaid. These funds have gone into purchase of vegetables and fruits for my shop.The funds have assisted me in increasing the volume of stock and adding additional commodities and thus widening my customer base. My earning have seen a steady growth which currently is at 30%.I am re-investing part of these earnings into the business and also saving to buy gifts for my children during Christmas as well as saving for their school fees for the coming year.

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  • Samuel Theuri    Dec 3, 2022

    Purchased more grocery with the funds. I have been able to increase my customer base

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  • Samuel Theuri    Nov 29, 2022

    Thankyou Peter Osotsi for making this possible. The funds will help me in purchasing more stock for my grocery and cereals shop

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  • Samuel Theuri    Nov 29, 2022

    I have managed to successfully repay my loan. The funds have assisted me in adding more vegetables to my grocery and even added more fruits. Thankyou for your support

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  • Samuel Theuri    Nov 28, 2022

    The funds have assisted me in purchase of more vegetables and even fruits

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  • Samuel Theuri    Nov 22, 2022

    Hi,I received the funds and bought more vegetables for sale. Today I made my first repayment instalment. Thankyou for your support

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