Expanding stock to include Juudy and Ekumfi fruit drinks

Christian Snr

Accra, Ghana

100% repaid

Entrepreneur

Name

Christian Snr

Member since

February 2017

On-time repayments

233 installments  •  75%

About Me

My name is Christian Ababio. I was born in Kumasi in the Ashanti Region of the Ghana some forty one years ago. My early childhood was characterized by lots of trade and commercial activities as I helped my mother move from baking bread for daily necessities to selling charcoal and foodstuffs to the local community. Watching closely how she endeared herself to meeting the daily needs of people saw a natural tendency of nursing an entrepreneurial spirit in me.

Soon after graduating, I went to the driving school to learn how to drive (I have an ambition to own a fleet of taxi cabs in the near future) since it was a requirement for my first job as a Marketing officer for a Lebanese company in the capital, Accra. I understudied how these merchants got their foothold in the sales and distribution of fast moving consumer goods, having the slogan "Your direct partner". It was after working for about five years that that I had a bright idea to set up a provision shop to provide snacks in the form of pastries and soft drinks for secondary school students very close to my house after I discovered that there was no such opportunity to make students get a bite of refreshment during break times.

One unique thing about where I live is the central point for the converging of people after the school gain popularity in it few years of establishment as well as its closeness to the main road. The culture is one of a typical Ghanaian style where people living within the locality are very civil, law abiding and have a sense of industry and patriotism.

My Business

My business started as a small provision shop in the neighborhood to provide basic household daily needs for the students and the local community.
The community is satisfied with my business venture even though some competitor's have come in but due to excellent customer service rendered I can say the business is preferred above the competition.

There is always a high demand of goods and services, hence my decision to apply for Zidisha loan to enable me purchase and increase the stock levels. The provision shop is still the main business running and I will be buying more goods like bags of rice, sugar, canned fish, canned/tinned tomatoes, vegetable oil, crates of egg etc.
I entered into this business primarily because I wanted to satisfy a need of providing snacks for the students and also to take advantage of a beckoning opportunity as a student of marketing to anticipate other needs and providing them in a customer friendly atmosphere in order to turn around the initial capital and also let my investment work for me.
Thank God my younger siblings have completed their education as a result of the immense support from Zidisha.

During the difficult months when our world economy was held to a standstill resulting from the effects of the COVID-19, the business took a nose dive and almost shut down but thank God that did not happen. Today, it has began to show signs of a bounce back. The orders for the fruit drink has started picking up as a result of the easing of the restriction and the signs are very positive it will do very well.
I am still the main distribution agent for one of Ghana's most preferred natural fruit drinks - Juudy Drink. I am now getting orders to supply some eateries and the drink continues to enjoy huge patronage from the wholesalers and retailers as well as walk-in customers.

Now, I am adding another business unit to my business lines and this loan if approved will make me invest in ORAIMO accessories. I have already secured a floor space in one of the most patronized supermarket in the capital and I will need to purchase the full assortment of the available models. This is what I intend to use my next loan, which happens to be my 9th loan for.

I remain thankful to Zidisha's humanitarian assistance for the previous loans they gave me which has really helped me get this business running. I also thank Zidisha for the immense support which has helped me pay the children's school fees and to keep the family running. In addition, I am indebted to Zidisha for the human face they approached our repayment during these months of economic difficulty as a results of the pandemic.

Loan Proposal

With my inclusion in the Ekumfi one district one factory as a distribution agent, I will use the loan to increase the inventory of the Juudy drinks and the Ekumfi pineapple and ginger flavors. This will continue to increase the variety and the range and bring the needed satisfaction to all. In the end, it will increase my profit which will be ploughed back into the business.

Overall, I expect to increase the business by 20% after the payback period

Income Source

With the current economic climate, doing business is risky. I however have a clientele base who pre-order before I deliver. And payment is done upon delivery. This will ensure that no payment remain outstanding and collections are prompt.
The season has also encouraged e-payments options especially the use of Momo payments. This is one fast means of getting payments from sales made. Any client who shows signs of not honoring the payment terms is denied the opportunity to stock up the flavors. In effect, it is on a cash and carry basis.
Since repayment is on a weekly basis, there will be no overstocking of clients which may pose some difficulty in payment. They will be encouraged to order what they can pay.

My Videos

Mar 8, 2021: Accessories & more

Feedback

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Loan Info

Project Type

Classic Loan

Disbursed amount

$353.00

Date disbursed

Oct 5, 2020

Repayment status

On Time

Projected term

5 months

Lenders

F

florian

Mettmenstetten, Switzerland

T

tjgiving

Oakland, United States

F

flaguy999

Tampa, United States

L

Leonora

TÄBY, Sweden

Freewolf

Salt Lake City, United States

MrMichigander

Marquette, United States

B

Berkeley100

Berkeley, CA, United States

K

kristina19

United States

N

nycjen

United States

B

bugdaniel

Switzerland

C

cactusgirl

London, United Kingdom

Thorn

North Carolina, United States

PolarBearCapital

United States

Craig

Memphis, TN, United States

Aran Dunlop

United States

Joe Lamantia

Reston, Virginia, United States

MT

Marco Tietz

United States

SH

Steven Huntington

London, United Kingdom

Rory McLaughlin

Dallas, United States

C

Cecilia

United States

CE

Celia E

United States

DM

Dritan Muneka

United States

GY

Gonul Yalcin

United States

Thomas

Sweden, Sweden

Gabriel Fenili

Santo André, Brazil

L

LK

United States

Y

YTSJ

London, United Kingdom

V

Vidar

Oslo, Norway

I

isaac

United Kingdom

KK

karl kerksiek

United States

Tim and Kathy

Oregon, United States

C P

Mazatlan, Mexico

Kevin

United States

GA

Giovanni and Yelena

New York, Ny, United States

Sinan Taifour

Munich, Germany, Germany

James

London, United Kingdom

E

Elizabeth

United States

KG

Kate Goodwin

United States

Stuart

London, United Kingdom

JA

Joshua Axtell

United States

GT

Grant Taleck

United States

Day Family

Melbourne, Australia

Mary Norton

Byron Bay, Australia

D

Dalton

San Francisco, United States

CJ

Chris Jones

Seattle, United States

Diane U

Olympia, Wa, Usa, United States

R

Raffins

United States

PS

praful shah

United States

M

Mack

Harbor, Oregon, United States

Emily

San Francisco, United States

R

RMIM

United States

E

Eric

Canada

Jane

Ontario, Canada

S

Sarah

Arlington, United States

A

Alex

United States

BN

Brian Neilon

United States

Nethanel Kohen

NYC, United States

Carrie

Arlington, MA, United States

Darren Jeppson

Denver, Colorado, United States

H

Haley

United States

T

TP

United States

E

EJOBIV

United States

Nick Studenski

Minneapolis, United States

Remo

Switzerland

Ryan Agnew

Australia

P

Paul

United States

J

james

United Kingdom

A

andrew

United Kingdom

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Summary

Amount repaid

$353.83

Amount remaining

$0.00

Date repaid

Mar 3, 2021

Status

Fully repaid

Repayment History

Expected Payments Actual Payments
Oct 18, 2020 $29.52 Oct 20, 2020 $29.52
Oct 25, 2020 $29.52 Oct 22, 2020 $29.52
Nov 1, 2020 $29.52 Oct 28, 2020 $29.52
Nov 8, 2020 $29.52 Nov 8, 2020 $29.52
Nov 15, 2020 $9.28 Nov 15, 2020 $9.28
Nov 22, 2020 $9.28 Nov 17, 2020 $9.28
Nov 29, 2020 $9.28 Nov 30, 2020 $9.28
Dec 6, 2020 $9.28 Dec 4, 2020 $9.28
Dec 13, 2020 $9.28 Dec 13, 2020 $9.28
Dec 20, 2020 $9.28 Dec 22, 2020 $9.28
Dec 27, 2020 $9.28 Dec 24, 2020 $9.28
Jan 3, 2021 $9.28 Dec 24, 2020 $9.28
Jan 10, 2021 $10.21 Dec 30, 2020 $10.21
Jan 17, 2021 $10.21 Jan 5, 2021 $10.21
Jan 24, 2021 $10.21 Jan 23, 2021 $10.21
Jan 31, 2021 $10.21 Jan 31, 2021 $10.21
Feb 7, 2021 $10.21 Feb 9, 2021 $10.21
Feb 14, 2021 $10.21 Feb 16, 2021 $10.21
Feb 21, 2021 $10.21 Feb 23, 2021 $3.71
Feb 27, 2021 $6.50
Feb 28, 2021 $10.21 Feb 27, 2021 $3.71
Feb 27, 2021 $6.50
Mar 7, 2021 $10.21 Mar 3, 2021 $10.21
Mar 14, 2021 $10.21 Mar 3, 2021 $10.21
Mar 21, 2021 $29.52 Mar 3, 2021 $0.37
Mar 3, 2021 $29.15
Mar 28, 2021 $29.52 Mar 3, 2021 $0.37
Mar 3, 2021 $29.15
Apr 4, 2021 $0.37 Mar 3, 2021 $0.37

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