Largescale water melon and pumpkin farming

John

Kirengero, Kenya

1% repaid

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How it Works

Entrepreneur

Name

John

Member since

June 2016

On-time repayments

179 installments • 40%

About Me

Having a solid business plan
Benjamin Franklin said it well: “By failing to prepare, you are preparing to fail.”

When it comes to setting up a fitness business, this means creating a business plan. Think of the plan as a strategic roadmap that will guide you along the often bumpy road to fitness business success.

Not sure what to include? Bplans offers a library of free sample business plans for fitness centers that you can view and download to help get you started. You can also download a free business plan template to guide your first draft.

Not only does the plan set out a direction for your business, but it also forces you to think about your competition, your marketing strategy, and most

My Business

Doing the right kind of advertising and marketing
How you market your fitness business is crucial. Today, Facebook and Instagram ads are now the ad platforms of choice for small businesses of any type. There are more users on Facebook than any other platform, and Instagram’s reach is growing daily. Because Facebook owns Instagram, ad campaigns can run on both platforms through Facebooks Ads manager.

The big reason they work is, though, is the Facebook Pixel. This is a piece of code that goes on your website and tracks the actions visitors take on particular pages on your site. Facebook Ads Manager then groups these visitors into a list you can target with ads based on the action they took on your website. Better still, you can create lookalike audiences of people with similar behavior and interests to those who have visited your site.

Loan Proposal

This is my fourth loan with zidisha and first will be to appreciate lenders its because of you that I was able to change my farming business and also improved the financial status of my family. I now do propose to improve my previous farming activity. Water melon farming has been rewarding. At the moment a2kg melon is going for about Ksh 200 (2 USD). I have been able to get orders from Nakuru and the customer has been encouraging me to expand. This time round I want to do it in large scale as I do have a ready market that has not been utilized fully. I intend to part with USD 500 on lad preparation and rent, then the extra 200 will go towards purchase of high quality seedlings of both Water melon and pumpkins