Develop a website for "Alien Youth Designs" online clothing / accessories store

Betty Mulatya

Malindi, Kenya

100% repaid



Betty Mulatya

Member since

March 2014

On-time repayments

63 installments  •  100%

About Me

My name is Betty Mulatya. I am twenty eight years old. I am the second born in a family of five. I was born and raised in Nairobi but I currently live in Malindi because of work. I now work with Coast properties in Malindi and volunteer at the youth empowerment centre there. I also work with Ghetto Potential Trust in Kibera, Nairobi. I have a passion in community development and entrepreneurship and this is the reason why I work with community based organizations and operate a business respectively. I studied business management at the Management University of Africa in Nairobi.
My business is called Alien Youth Designs. I chose this name based on the Book of Joel 2 in the Bible.
I registered this business in 2011 but began operation in 2013.At first I sold my clothes and accessories to my friends and neighbors before proceeding o put it online on Facebook (
I started this business with the main emphasis of solving a need, offering affordable clothing and accessories to men, women and children. My vision for this business is to be able to design my own label for clothes and other accessories for men, women and children that they can identify with and be proud to be associated with it. Nowadays, finding elegant and yet stylish clothing and accessories that is also affordable is not easy. My goal is to ensure that this is possible and that people may realize that you can be stylish and remain elegant and decent. I decided to start with selling handbags and as I grow include clothes, shoes and other accessories.
Apart from fulfilling my passion as an entrepreneur, my business meets my daily needs and also allows me to read a lot about the clothing and textile industry.

My Business

I work with Coast Properties, a real estate agency in Malindi. I am also a part time content writer. These avenues assist me in earning an income.
My business also allows me to earn an income. Currently, I am selling unique and affordable bags and accessories on Facebook. The link to the site is:
My customers agree that my products and unique and affordable. I know I am ahead of my competition because my products sell within a fortnight. The risk that my business faces is marketing but to counter this risk, I advertise by word of mouth and also rely on my skills as a content writer to make my site popular. My monthly costs are internet, rent and food. My business is indeed profitable because my business model is such that 60% profit is reinvested in the business and its operations. I started the business with US $ 340 and made a profit of US $ 190. Last month (February), I made a profit of $ 200. I would like to get a loan so that I can increase my stock and offer more products.

Loan Proposal

Dear Lenders,
I must begin by expressing my heartfelt gratitude for your support and funding me with my first loan. With that loan, I was able to add more good quality bags on my page and this increased my market base and customers. We now have 203 likes and the numbers are increasing.
I made a profit of $ 250 and I actually spoiled myself with a visit and picnic at the Nairobi National Park with some friends. I was also able to share my experience with my friends and the youth groups I work with and I know that they are on the process of joining Zidisha and empowering themselves financially. One of the challenges I faced was making deliveries in Nairobi because I am now based in Malindi. My sisters and a friend are now on board helping with the deliveries whenever I am strained.
My dream to have an all inclusive one stop online shop that stocks clothes, footwear and accessories for all sizes and gender is coming to reality and I am very proud of this. This is why I am here to request for my second loan.
My next business strategy is two part: to have a simple and unique website that will showcase my products and also allow my customers to make their orders on the website to ease delivery and processing of orders. This will allow me to also share relevant content, videos and pictures related to my business.
Secondly, According to my market analysis, jewelry and shoes are a girl's best friend. My customers have requested that we should add these to the page and subsequently the website. Indeed men are also catching up and requesting for good shoes and jewelry (silver jewelry is quite popular). I will begin with women's shoes and accessories and later add men's shoes and accessories.
One of my friends is a web designer and online marketer. With our combined skills, we will be able to make and promote the site. The risk associated with this move is increased operational costs of $ 60. New and target specific market base will counter this risk. Here is the breakdown of the running costs (USD):
1. Website and hosting costs - $ 60
2. Cost for purchasing new bags - $ 170
3. Cost for purchasing shoes- $ 110
4. Cost for purchasing jewelry - $ 102
5. Cost for Transport and delivery- $ 64
6. Internet costs - $ 35
I will use the loan that I receive and an additional $113 that I saved from my previous sales to meet these costs. With your help, I am realizing my financial freedom and I know that my friends and the youth groups I work with will see this as a challenge and pursue their financial dream of running a successful online business.
Looking forward to sharing my progress report with you.






Loan Info

Project Type

Classic Loan

Disbursed amount


Date disbursed

May 31, 2014

Repayment status

On Time

Projected term

3 months

Cost to entrepreneur

Lender interest: $450.52 at 7.27% annual rate over 3 months = $10.71

Service fee: $5.20



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Ask Betty a question about this loan project, share news and photos of your own, or send a simple note of thanks or inspiration.

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  • Betty Mulatya    Jul 19, 2015

    Greetings Lenders,
    I trust that your July is awesome.
    I finished repaying my loan today. It will reflect on the loan page soon. When I joined Zidisha, I never thought that I would grow this much and to be able to qualify for a loan of $1000 was a dream come true. I cannot say thank you enough for trusting me with your money.
    My business is growing exponentially. I was able to sell the African fabric and now I am thinking outside the box. I have a plan and I will update you once the vision becomes a reality.
    In the mean time, always remember that you made this girl's financial dreams come true and for that and more, I will be eternally grateful.

    If you ever think of having a vacation in Malindi, I will be more than happy to host you.

    Enjoy the week ahead.

    With gratitude,


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  • Betty Mulatya    Jun 16, 2015

    Hallo Lenders,
    I hope you are having an amazing June.
    I am grateful for your support and my business is really growing. I am almost finished with the stock for shoes and so I had to sit and really think about what to offer my clients. I thought about something African and fabric came to mind. Since women here are embracing everything African, with the hair and clothes, African fabric is a great option. I found a supplier who is bringing me African fabric that she purchases from West Africa. They will be on the page by the end of the week. This loan has really helped me because it was substantial and gave me the opportunity to think big.
    Thank you Lenders for your support.

    With regards,


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  • Betty Mulatya    May 3, 2015

    Happy New Month to you all!
    Business is doing well. I sold almost all my stock for bags, shoes and jewelry. I am happy that I had money left for new stock and also investing in the website. I have been paying a lot of attention on the website the past month. We want to incorporate new graphics, a better CMS and probably an e-commerce system so that clients can purchase products online. I should be getting new stock by end of next week; bags of course and some jewelry is what is currently trending. I am also happy that my friends who I invited received their loans and I can see a lot of progress with their businesses. Thank you lenders for supporting them. It means a lot to me. I hope you are all having the best days and enjoying the spring (for some). I wish you God speed in all your endeavors and as always, thank you for changing my life.

    Warmest regards from sunny Malindi.


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  • Somniferum    Apr 8, 2015

    Glad to see you are doing so well with the business.. Keep it up!

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  • Betty Mulatya    Apr 7, 2015

    Hallo lenders,
    I hope you are all well and enjoying the month of April.
    I would like to inform you that I already uploaded the new stock for shoes. Some of them never made it to the page because they were taken as soon as I had them in the house. I am happy about my progress so far and am hoping for better things and large client base. I am also working on my website too. It really did a lot for the business, in terms of marketing. I look forward to updating you on the impact of upgrading it. Thank you for your support and as always, thank you for making my dreams come true.

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  • Betty Mulatya    Mar 16, 2015

    Hallo Lenders,

    Its been a busy couple of months. I have indeed received a positive response from clients and I am happy with the progress of the business. Finally, I found a contact for designer heels at a good price. I have been really following up on it because the demand is there. I am looking forward to Alien Youth being a fully fledged store for all things woman. This dream is almost coming to pass! I will be posting pictures on the page and the website soon.
    Thank you so much for your support and as always, I will keep updating you on my progress. I really appreciate all of you.
    Have an awesome week ahead.


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  • Betty Mulatya    Jan 27, 2015

    Hi Lenders, business is doing well. I found a supplier for bags who has very unique bags at a good wholesale price and I have already started to sell some. I ordered the jewelry based on some orders I had. I am hoping to include a shopping cart on the website and add more content so that should be done by early next month. Thanks for your support as always and I wish you an a great week.

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  • Betty Mulatya    Jan 14, 2015

    To all the lenders who have stood by me from day one, you are appreciated.
    I am one happy girl today!

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  • Kennedy Lukase    Jan 13, 2015

    Nice of luck

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  • Betty Mulatya    Jan 13, 2015

    Hi Lenders,
    Thank you very much for your support and funding my loan. The loan was of great assistance to my business and also some friends have taken the initiative to apply for their own loans under the Zidisha program.
    Firstly, I was able to meet the special orders that some of my clients had requested. In addition, I added new stock of African bags collection and the sold all of them. African bags go well with African jewelry so the next strategy was to purchase this jewelry that I also sold on my Facebook page. This loan came at the right time because after I made a profit, I went to Maasai Mara for a few days during the December holidays. It was fun and this was possible because of your assistance.
    Thank you very much for making a difference in my life.

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  • KrautFunding    Oct 15, 2014

    Fantastic...will check your webshop next week...keep up the good work!

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  • Betty Mulatya    Oct 15, 2014

    Hi Lenders,
    Hope you are well. My stock is coming this week and am so excited!! I managed to find some very trendy bags and I have a lot to write about the new styles in clothing and accessories.
    Enjoy the rest of the week.

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  • Betty Mulatya    Oct 6, 2014

    Dear Lenders,
    Once again, thank you very much for funding my loan in such a short time.
    You will not be disappointed.
    Have an awesome October!

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  • Happy Wandera    Oct 5, 2014

    all the best in your business the future looks bright with zidisha loan

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  • KrautFunding    Oct 1, 2014

    Hi Betty,

    great project...I will try to promote it a bit...when will you have your bags etc. on your Shop site?

    Thanks and good luck for your next steps

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    • Betty Mulatya    Oct 1, 2014

      Thank you very much.
      I would like to have the bags and other products in a fortnight. That is when my supplier will have brought them. I will keep you updated.

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  • Betty Mulatya    Sep 27, 2014

    Dear lenders,
    My loan application was not successfully updated. I hope the team will correct it soon so that you can see how I will use the money you lend me.
    Thank you for your support

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  • Betty Mulatya    Sep 26, 2014

    Thank you Fischer for your kind words.I am applying for a new loan today and I am more than happy to know that I can count on you.

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  • Fischer    Sep 25, 2014

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  • Betty Mulatya    Sep 25, 2014

    Dear lenders,
    I finished my last loan payment yesterday but it is yet to reflect in my account,
    I would like to thank you all for trusting me with your money.
    The best is yet to come!

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  • Betty Mulatya    Sep 3, 2014

    Happy new month to you all lenders:)
    I hope this year and the rest of the year brings you joy and happiness as you have done for us.
    Business is good and the website is showing progress. The best is yet to come!

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