Betty Mulatya

Malindi, Kenya

100% repaid



Betty Mulatya

Member since

March 2014

On-time repayments

63 installments  •  100%

About Me

My name is Betty Mulatya. I am twenty eight years old. I am the second born in a family of five. I was born and raised in Nairobi but I currently live in Malindi because of work. I now work with Coast properties in Malindi and volunteer at the youth empowerment centre there. I also work with Ghetto Potential Trust in Kibera, Nairobi. I have a passion in community development and entrepreneurship and this is the reason why I work with community based organizations and operate a business respectively. I studied business management at the Management University of Africa in Nairobi.
My business is called Alien Youth Designs. I chose this name based on the Book of Joel 2 in the Bible.
I registered this business in 2011 but began operation in 2013.At first I sold my clothes and accessories to my friends and neighbors before proceeding o put it online on Facebook (https://www.facebook.com/alienyouthdesigns?fref=ts)
I started this business with the main emphasis of solving a need, offering affordable clothing and accessories to men, women and children. My vision for this business is to be able to design my own label for clothes and other accessories for men, women and children that they can identify with and be proud to be associated with it. Nowadays, finding elegant and yet stylish clothing and accessories that is also affordable is not easy. My goal is to ensure that this is possible and that people may realize that you can be stylish and remain elegant and decent. I decided to start with selling handbags and as I grow include clothes, shoes and other accessories.
Apart from fulfilling my passion as an entrepreneur, my business meets my daily needs and also allows me to read a lot about the clothing and textile industry.

My Business

I work with Coast Properties, a real estate agency in Malindi. I am also a part time content writer. These avenues assist me in earning an income.
My business also allows me to earn an income. Currently, I am selling unique and affordable bags and accessories on Facebook. The link to the site is: https://www.facebook.com/alienyouthdesigns?fref=ts
My customers agree that my products and unique and affordable. I know I am ahead of my competition because my products sell within a fortnight. The risk that my business faces is marketing but to counter this risk, I advertise by word of mouth and also rely on my skills as a content writer to make my site popular. My monthly costs are internet, rent and food. My business is indeed profitable because my business model is such that 60% profit is reinvested in the business and its operations. I started the business with US $ 340 and made a profit of US $ 190. Last month (February), I made a profit of $ 200. I would like to get a loan so that I can increase my stock and offer more products.

Loan Proposal

I run an online business called Alien Youth Designs, which basically offers unique and good quality bags and accessories. My customers prefer my products because they are unique and affordable. This is seen in how my products were sold out within a fortnight.
This got me thinking, "If I invest more, I will satisfy my customers, increase my market base and realize my business goals." This is the reason why I am requesting for this loan.
When I get this loan, I will be able to purchase more bags without compromising on the quality that my customers are used to. I will also be able to stock accessories for men and women. I plan to start with shoes, sun glasses and jewelry. My dream is to have an all inclusive one stop online shop that stocks clothes, footwear and accessories for all sizes and gender.

My estimated costs include the following:
1. Internet costs - $ 15
2. Transport costs - $ 5
3. Purchase of new stock for bags - $ 130

Despite the fact that I will still have a deficit of $ 56 dollars for purchasing of shoes, I am happy that this loan will be a huge step toward me reaching my business goals and offering the best option for good quality and affordable bags and other accessories.

The benefit that my business will realize will include: meet the demand for bags that my customers and their friends are constantly asking for, increase my capital to include shoes, sunglasses and jewelry and share my experience with my peers and the youth groups I work with so that they can truly see that an online business can actually work with the right investment, commitment, discipline and hard work.

I should supported because I cannot raise the amount of money that I need by myself. With your help, I will be able to see my dream become a reality and assist someone else in pursuing and fulfilling their dream of having a successful online business.






Loan Info

Project Type

Classic Loan

Disbursed amount


Date disbursed

Apr 4, 2014

Repayment status

On Time

Projected term

2 months

Cost to entrepreneur

Lender interest: $150.07 at 3.13% annual rate over 2 months = $0.81

Service fee: $0.92




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