Refunding my business

Entrepreneur

About Me

Am Matilda Quayson and am a baker and am looking for money to invest in my bakery business to grow it

My Business

Business is part of modern society. It is an organized and systemized activity for profit. It is concerned with activities of people working towards a common goal. The modern society cannot exist without business.

Baking is a food cooking method that uses prolonged dry heat by convection, rather than thermal radiation, normally in an oven, but also on hot ashes, or a hot stones. The most common baked item is bread but many other types of food are baked. Heat is gradually transferred “from the surface of cakes, cookie and bread to their centre. As heat travels trough, it transform batters and dough’s into baked goods with a firm and dry crust and softer centre”. Baking can be combined with grilling to produce a hybrid barbeque variant by using both methods simultaneously one before the other, cooking twice. Baking is related to barbequing because the concept of the masonry oven is similar to that smoke fit.

Baking has been traditionally done at home by women for domestic consumption, is the backbone of modern y man in bakeries and restaurants for local consumption and when production was industrialized, by machines in large factories. The art and skills of baking remains a fundamental one and important for nutrition, as baked goods, especially breads, are a profession called a baker. All types of food can be baked but some requires special care and protection from direct heat. Various techniques have been developed to provide this protection. As well as bread, baking is used to prepare cakes, pastries, pies, tarts, quiches, cookies, scones cracker and pretzels. This popular items are known collectively as “baked goods“ and are sold at a bakery.

The needs and importance and reasons why we choose this kind of business are described as follows. 1. Improvement in standard of living
-business such as baking helps people in general to improve their standard of living. 2. Proper utilization of resources
-it leads to effective utilization of the scarce resources of society. It provides facility of mass production. 3. Better quality and large variety of goods and services
-it involves production, purchase and sale of goods and services for price. Customer’s satisfaction is the backbone of modern business. Services such as supply of breads, cakes, cookies, etc. maybe highly significant for the community

Project Proposal

Slice Bakery and Juices is a start up juice and bakery retail establishment located in down town Ghana. Slice bakers expects to catch the interest of a regular loyal customer base with its wide variety of fresh juices and freshly baked cakes and bread. Slice Bakery and Juices plans to construct a strong market position in the city due to the partners’ industry experience in the area.

The establishment aims to offer its services and products at a reasonably competitive price to meet the demand of the middle and high area residents and tourists.

The Company
Slice Bakery and Juices is incorporated in the city of Takoradi. It is equally owned and managed by . Ms. Matilda Quayson has extensive experience in marketing.

The organization intends to hire 2 full time pastry cooks and four part time baristas to serve customers and perform the day to day operations.

Products and Services
Slice Bakery and Juices offers a vast range of freshly made fruit and vegetable juice varieties that are brought into the city from various parts of the continent. The company caters to all of its customers by serving each of them a carefully made drink that is specifically tailored to the customers order.
The bakery side of the company provides a wide array of freshly prepared bread and cake varieties at all times during business hours. Ten to twelve moderately sized batches of assorted bread and cakes are prepared during the day to assure the availability of freshly baked products at all times.

The Market
The Fresh juice industry in Nairobi has recently experienced very fast growth. The worm equatorial temperature in Nairobi stimulates the regular consumption of cool drinks.

Slice Bakery and Juices wants to establish a large regular customer base and it will achieve this by concentrating its marketing and business on local residents, which will be the organizations target market. This will create a healthy, stable revenue base that will ensure the stability of Slice Bakery. In addition tourists are expected to comprise aproximately25% of the total revenue collected. Good visibility and competitive products and services are crucial in order to capture this segment of the market.

Mission
Slice Bakery and Juices aims to offer high quality fresh juice and pastry products at a reasonable price to meet the demand of middle and high income area residents and tourists.

Keys to Success

The following are needed to make Slice Bakers and Juices a success:

Provide the highest possible quality product with excellent customer services.

Competitive pricing.

COMPANY SUMMARY
Slice Bakery and Juices is a bakery and juice shop managed by three partners. These partners represent sales management and financeadministration food and beverage. The partners will provide capital from their own savings which will cover up the start up expenses and also provide a safety net for the first few months of business. A ten year small business administration loan will cover the remaining costs. Slice Bakery and Juices plans to build a small market position within the city due to the mild competition in the business area of Nairobi.

Company Ownership
Slice Bakery and Juices is incorporated in the city of Nairobi. It is equally owned by its three partners.

Start Up Summary
Slice Bakery and Juices’ financing will come from the partners’ capital and the ten year loan from the National Bank of Kenya. The following diagram and table below illustrate the organizations projected initial start up costs.


PRODUCTS
Slice Bakery and Juices offers a vast range of juices all from a good quality farms in Africa. The organization caters for its customers by providing them with juice made to suite their individual needs. The bakery provides freshly made pastries and baked products at all times during business hours. Ten to twelve moderately sized batches of various breads and cakes are prepared during the day to assure the availability of freshly baked products at all times.

MARKET ANALYSIS SUMMARY
Slice Bakery and Juices’ main focus is on meeting the growing demand of a regular local resident customer demographic, as well as a number of visiting tourists that pass through the area.

Market Segmentation
Slice Bakery and Juices focuses on the upper and middle income markets, this particular market segment consumes the majority of baked and pastry products.

Local Residents
Slice Bakery and Juices wants to establish a large regular customer base. This will establish reliable and consistent revenue to ensure stability of the establishment.

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