"Sema Hapana" ("Say 'No' To Drugs") - illustrated kids' book

Andrew Waweru

Kiambu, Kenya

113% paid forward



Andrew Waweru

Member since

October 2019

On-time repayments

11 installments  •  100%

About Me

I was born in Nairobi. As a child I enjoyed learning and doing experiments. Attended the local public schools and studied up to degree level at at th Jomo Kenyatta University of agricultre and Technology where I studied electrical engineering and graduated.
After graduation I worked as a technician for three years. My interest in e-learning led me to start a business developing local content for schools called Gwiji software. The business was featured on Business Daily April 4 2008.

Challenges in schools compelled me to work as a part time lecturer in one of the local colleges.
In the year 2016 I registered Takajua multimedia Developers to develop multimedia content.
Where I live there is a tree with birds of which give interesting melodies and the land is beautiful especially on sunny days.

My Business

Takajua Multimedia main work is to telling stories online.

The business involves content development and illustration, scripting - posting or uploading of the story. The illustrations are appealing and help in learning.

The schools are closed and many are looking for online solutions. So far I have the website takajua.com and the youtube channel takajua and registered the business Takajua Multimedia. Content development takes time and requires a pc with stable internet connection.

I chose this business because I saw the need for illustrative learning in understanding concepts in stories and also because I like working and helping children to learn. I am also good in illustration.

To develop a single video lasting an average of 3 min takes about a week to create. If they are good with time they will attract audience. The paltform can then be used to market other related products.

The proceeds can be used to get a stable income or even take the business to another level. .

Now because of the pandemic I am online to tell stories and make small documentaries for children and young people. You can see the site takajua.com.

Project Proposal

As a continuation of the project 'Sema Hapana' Say no to Drugs book for children.
The first time the loan from Zidisha a first version of the book was developed - learned my audience(the children and their parents and teachers). It was successful.
Ten copies of the book were printed at 5,000 shillings because of the small quantity. When printed in bulk(100 and above) the price per copy would drop significantly.
With the story line complete the intention is to have it launched(at the library this month) and 100 copies to be sold in 3 months(am modest here).
First time there was no profit as no sales were made. The money had to be paid back to maintain trust.
The illustrated story book will help children in tackling the drug menace by empowering them to say no whenever they see these drugs. It will also help me to become an author of children's books.
If a 100 copies are printed at 100 shillings per copy this is equal to 10,000 shillings and sold at 200 shillings to meet costs of editing and illustration. Profit will depend on the number of copies printed.





Project Info

Project Type

Pay It Forward

Disbursed amount


Date disbursed

Jun 10, 2022

Cost to entrepreneur

Service fee: $16.50

Optional expediting fee: $22.00




Queens, NY, United States



Poznan, Poland


Steven Huntington

London, United Kingdom

Tilman Schweitzer

Mainz, Germany



United States

Catherine Karanja

Nairobi, Kenya



United Kingdom

Iniabasi Umanah

Uyo, Nigeria


Emem Umanah

Akwaibom State, Nigeria

Ask Andrew a question about this loan project, share news and photos of your own, or send a simple note of thanks or inspiration.

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  • Andrew Waweru    Aug 11, 2022

    Hi - I hope you are all well. Working on the next book in the series 'sema hapana'. It will be either'sema hapana ; tupande miti' or 'sema hapana tusikate miti'. Meaning say no and lets plant trees or say no to cutting of trees. Slowly building my profile to boost sales.

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  • Andrew Waweru    Aug 4, 2022

    Jambo ! Thanks again for your kind gesture. The funds will be used to do online marketing and promotion of the book(s). I am currently doing one. This will include internet, social media marketing and access to library facilities. There will be meetings/consultation with various peoples like teachers children parents (both offline/online ) .
    Saying thanks again

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  • Andrew Waweru    Aug 3, 2022

    Hi people - I can say I am now author with one book in Amazon. The previous loan made me appreciate the effort taken to self publish. The feedback I am getting is that more has to be done on my part as the author. this means I have to do self promotion so as to get potential buyers to actually buy the book. Meanwhile am working on another book to have it alongside with the first one. I intend to have it as a series.

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  • Andrew Waweru    Jul 29, 2022

    Hamjambo ! Its been a while. I hope you are well. I am working on a follow up book after 'Sema hapana kwa vijidudu' . I changed the title a bit to ' Sema hapana kwa ukataji miti'. This is part of building my profile. Attached is the cover page


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  • Andrew Waweru    Jul 21, 2022

    Hi good people, still working on the next book a series " Sema hapana kwa jangwa" or say no to desert /deforestation. This will boost my profile which I am working on. No sales this month from the book .. am unknown

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  • Andrew Waweru    Jul 7, 2022

    Hi - I have tried to secure another loan to payback but it was not enough. I will have to postpone. I will require more time to recover from previous expenses and for the sales to increase.

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  • Andrew Waweru    Jul 6, 2022


    At the place getting ready to work. Kiswahili day is tomorrow - the seventh of July.

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  • Andrew Waweru    Jul 6, 2022

    Hamjambo good people - I received the funds (18,088 shillings). Embarked on writing the second book on Amazon. As the library was closed I had to find another venue to do the work. this cost a 14,000 shillings paid on the first of this month. Thanks again for making this happen

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  • Andrew Waweru    Jun 30, 2022

    Jambo good people I applied for a loan yesterday and it has been approved.

    the details loan applied - kshs 26,600
    less( service fee kshs 3,724, refundable security deposit Kshs 1,596 and expediting fee of Kshs 3,192)

    amount received kshs 18,088

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  • Andrew Waweru    Jun 30, 2022

    Hi Olumide - am grateful for your kind gesture. I hope you are doing well.

    the funds will be used to publish another book on amazon now that am familiar with the process. Promote myself on social media( this is a real challenge) as am promoting the usage of Kiswahili online. I hope to make a stable income as an author/publisher.
    Thanks to Zidisha for making it happen - I will keep you posted

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  • Andrew Waweru    Jun 29, 2022

    I would like to thank the Zidisha team for the support. The funds were used to get my first book published (now on Amazon). It was used to purchase online resources to get as much information on self publishing - it was also used to print a few hard copies. Sales are trickling in slowly but with a few more publications and marketing I believe the books will sell. I also intend to partner with a few teachers.

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  • Andrew Waweru    Jun 28, 2022

    At the rate however, I will not make profit soon enough partly because the reach is limited to amazon customers. I want to get to our local library by writing another book soonest to make impact..I want to apply for another loan to be able to take to write another Kiswahili book and market on youtube channel.

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  • Andrew Waweru    Jun 28, 2022

    Jambo good people - I have just checked the sales report of the book 'Sema hapana kwa vijidudu'. Its amazing. Thanks Zidisha for helping to realize the vision


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  • Andrew Waweru    Jun 25, 2022

    Hamjambo ! the link for the paperback version


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  • Andrew Waweru    Jun 24, 2022

    Will it sell?
    Not much expected as I have to do a bit of marketing..however I feel good about getting it to be seen.

    The funds were used to pay for the time taken to develop the content and illustrations. It was also used to print a few copies of the complete book and internet resources on publishing on Amazon.

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  • Andrew Waweru    Jun 24, 2022

    The book is available on kindle store via the link..

    A bilingual book in Kiswahili. Still a lot to be learned but I am familiar with the process.

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  • Andrew Waweru    Jun 22, 2022

    Its on Amazon now as 'Say no to germs: Sema hapana kwa vijidudu'..the link is www.amazon.com/dp/B0B4RZGJ39. This is for the kindle version at $1.50.

    The paperback version is being reviewed. If approved i will post the link.

    Looking at the possibilities of having a free window..

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  • Andrew Waweru    Jun 20, 2022

    Hi, trying to beat a deadline in one of the corners at the library. The title had to change a bit.. to reflect the audience and make it relevant. Still its 'Sema Hapana'

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  • Andrew Waweru    Jun 20, 2022

    Hi , The work is still ongoing. Delay because the library staff mentioned that i would have to go through a publisher (to edit and proof read the manuscript) and one publisher(Chance publishers) was offering to do the work for 20,000/= and print 3,000 copies for a book that is 30 pages. The initial cost is high but once the template is made it becomes cheaper.

    I have opted to do it on Amazon and and upload the book before Wednesday. Its cheaper and there are no printing costs. Only print on demand or order. The challenge is formating the book to accommodate KIswahili language(not supported).

    Andrew M

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