216 installments • 52%
Determine your ideal customer
Creating a brand that attracts a particular customer means understanding the characteristics that define this type of potential customer and what resonates with them. Developing a buyer or user persona is a good way to think it through.
Define what makes you different
Lock in precisely what your mission is and what you do differently from any other studio in the local area. Then create a unique value proposition that really showcases it.
Create your image
Your logo, font, photography style, and colors make up your brands image. It needs to be a visual representation of the previous points we have discussed.
Take Orangetheorys distinctive splat logo. The logo represents a fat cell exploding. In Orangetheory workouts, the goal is to hit the “Orange zone” for the workout to take maximum effect. This achieved through 12 “splats” per workout. This is a great example of the brand running through every aspect of the business.
With my second loan, I want to borrow from Zidisha so that I can construct a storage structure that will help me store the produce awaiting better prices and also to give room for planting more immediately after harvesting. Sometimes due to lack storage facility, I am forced to delay next planting as sometimes the prices may not be conducive. Having this structure will help me harvest and wait for better prices as I do my further planting. With this structure also I will be able to save about USD100. I target selling my produce from the months of January to April when prices are favorable as this is dry spell and farmers don’t have feeds for their cows. My projections are Improved income up to about USD3000 from Lucern and Oat. And also improve my milk production up to USD2000 as what is not sold will be consumed by my Cows.
Feb 2, 2016
Cost to entrepreneur
Service fee: $12.41