Entrepreneur

About Me

I am Joyce Fondo. With my husband and children we have a baking business in Tezo, Kilifi County, on the Kenyan Coast. With the help of the family, we bake breads and cakes; however, it is difficult for the business without a larger and more efficient oven. With the help of a business class run by a local NGO, I realized the Zidisha loan would allow me to purchase a commercial size oven, made by a local craftsman, which will allow up to 100 loaves of bread at a time, reducing costs and increasing profitability.
My graduation photo from the Business Skills class is included on this webpage. In class we learned about business finance, marketing and how to write a business plan.
My husband and I are retired schoolteachers. We also volunteer as Community Health Workers, a program in Kenya that brings health education and outreach to the local villages. Presently, our family income is supplemented by selling produce.

My Business

The nearest town, Kilifi, is 12 kilometres away, so there are opportunities to sell fresh bread locally in Tezo and north. Our customers do not have to travel to Kilifi to buy bread. We also have weddings and other celebrations that need our cakes. Having a larger oven will help us to meet the demand for bread, cakes and expand to other items. This will make our baking profitable

Loan Proposal

. With my husband and children we have a baking business in Tezo, Kilifi County, on the Kenyan Coast. With the help of the family, we bake breads and cakes; however, it is difficult for the business without a larger and more efficient oven. With the help of a business class run by a local NGO, I realized the Zidisha loan would allow me to purchase a commercial size oven, made by a local craftsman, which will allow up to 100 loaves of bread at a time, reducing costs and increasing profitability. Presently, our family income is supplemented by selling produce.

The nearest town, Kilifi, is 12 kilometres away, so there are opportunities to sell fresh bread locally in Tezo and nearby communities. Our customers do not have to travel to Kilifi to buy bread. We also have weddings and other celebrations that need our cakes. Having a larger oven will help us to meet the demand for bread, cakes and expand to other items. This will make our baking profitable and provide us with a business that will employ our entire family..

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