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I was born on 23rd July 1977 in Ndhiwa, Homa Bay County. I went to Waa Primary School then to Orero Secondary School for my O level.

After School, I joined teaching as an untrained teacher. I taught in several schools including Little Roots Academy-Ukunda, Word of Life Christian Academy- Ukunda ,St Kevin Hill School, Voi and St Jude Educational Centre, Voi.

Having been orphaned at a tender age, I had to work hard to take care of my two siblings. I quit the teaching job to join Amedo Centres Kenya Limited,Voi Branch as a sales agent.

It is during this time that I realised fish was a rare commodity in Taita Taveta. I carried out a research on how and where to get the product to the consumers. Using my salary, I bought a freezer and an electronic weigh machine. I had resolved to deal in frozen fish.I've overcome hardship through persistence and hard work. My greatest achievement is being my own boss.

Taita Taveta is a land endowed with natural resources like wildlife and minerals. Tourism is a booming business thus hdotels have cropped up to offer hospitality.

I want to leave a business legacy to my children. I want them to venture into business when they become of age.

During my free time, I read novels and other books. I sometimes spend my free time drawing.

I run a grocery. Apex Groceries is located at Kaloleni in Voi. We sell frozen fish ,crustaceans, fruits and vegetables. I supply these goods to the local hotels and fish mongers.

I chose to do this business after conducting a careful research on business opportunity in the region. Fish was in short supply, so I decided to bridge the gap.

I buy a kilogram of frozen mackerel at sh.130 and sell it for sh.160(wholesale) and sh.250(retail).I purchase a kilogram of frozen tilapia at sh.200 and sell it at sh.250(wholesale) and sh.400(retail).

I get between 30 to 50 shillings for every kilogram sold at wholesale, and between 100 and 150 shillings for every kilogram sold on retail. I currently supply an average of 60kg per day.

I use the profit to expand my client base,thus growing the business.

I'll buy 5 kilograms of passion fruits @1$; 5kg of mangoes @ 0.5$. I expect a 20% profit after sale of each batch. Since this is done daily, by the end of loan repayment period I'll have doubled my stock on fruits. I'll make about 3 $ a day,which I'll reinvest the next day. By the end of the month I'll have made more than 100$. This will represent 100% of the amount invested. This means that I'll be able to pay the instalments and Still expand my business.

Food Retail

Fruits and vegetables for my grocery

John DoeJ
EntrepreneurBob
LocationVoi, Kenya
Project status
100%funded
$11raised
18%paid forward

I was born on 23rd July 1977 in Ndhiwa, Homa Bay County. I went to Waa Primary School then to Orero Secondary School for my O level.

After School, I joined teaching as an untrained teacher. I taught in several schools including Little Roots Academy-Ukunda, Word of Life Christian Academy- Ukunda ,St Kevin Hill School, Voi and St Jude Educational Centre, Voi.

Having been orphaned at a tender age, I had to work hard to take care of my two siblings. I quit the teaching job to join Amedo Centres Kenya Limited,Voi Branch as a sales agent.

It is during this time that I realised fish was a rare commodity in Taita Taveta. I carried out a research on how and where to get the product to the consumers. Using my salary, I bought a freezer and an electronic weigh machine. I had resolved to deal in frozen fish.I've overcome hardship through persistence and hard work. My greatest achievement is being my own boss.

Taita Taveta is a land endowed with natural resources like wildlife and minerals. Tourism is a booming business thus hdotels have cropped up to offer hospitality.

I want to leave a business legacy to my children. I want them to venture into business when they become of age.

During my free time, I read novels and other books. I sometimes spend my free time drawing.

I run a grocery. Apex Groceries is located at Kaloleni in Voi. We sell frozen fish ,crustaceans, fruits and vegetables. I supply these goods to the local hotels and fish mongers.

I chose to do this business after conducting a careful research on business opportunity in the region. Fish was in short supply, so I decided to bridge the gap.

I buy a kilogram of frozen mackerel at sh.130 and sell it for sh.160(wholesale) and sh.250(retail).I purchase a kilogram of frozen tilapia at sh.200 and sell it at sh.250(wholesale) and sh.400(retail).

I get between 30 to 50 shillings for every kilogram sold at wholesale, and between 100 and 150 shillings for every kilogram sold on retail. I currently supply an average of 60kg per day.

I use the profit to expand my client base,thus growing the business.

I'll buy 5 kilograms of passion fruits @1$; 5kg of mangoes @ 0.5$. I expect a 20% profit after sale of each batch. Since this is done daily, by the end of loan repayment period I'll have doubled my stock on fruits. I'll make about 3 $ a day,which I'll reinvest the next day. By the end of the month I'll have made more than 100$. This will represent 100% of the amount invested. This means that I'll be able to pay the instalments and Still expand my business.

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