Listing image gallery
Food Retail

Inventory of fruits for roadside sales

John DoeJ
EntrepreneurFeliciaLocationBerekum, Ghana
Project status
100%funded
$398raised
Disbursedon February 15, 2019

Felicia Ameyaa is my name. I come from Berekum in the Brong Ahafo Region of Ghana.

I had my elementary education in Jinijini, one of the suburbs close to Berekum. From there, I went to junior high school. I was not all that good a student, though. Therefore, I dropped out of school, and that was the end of my formal education.

Next, I joined my elder brother, who was doing some business selling tiles in Kumasi. Kumasi is the second capital of Ghana. (Accra is the first capital of Ghana.) I stayed with my brother for about five years. In the sixth year, I came back to Berekum and began something myself. I started selling fruits by the roadside.

I sell all kinds of fruits, such as: apples, berries, oranges, pineapples, watermelon slices, etc.

In past years, fruits were not something sought after by many Ghanaians. Since the income of most Ghanaians is hand-to-mouth, many prefer to eat less-expensive and heavy foods that feel as though they remain in the stomach for many hours, so that taking another meal can be delayed. So, the scarce money usually wasn't spent on fruits, for example, apples, which are imported into the country.

However, upon eventual mass sensitization regarding the benefits of fruits, many Ghanaians now have changed their perception and are buying fruits as never before, despite the economic hardship and scarce resources.

If I invest about $100, I can get a profit of about $45 in a week.

I use part of the profit to cater for myself and I reinvest the rest.

I sell fruits at a good vantage point, where I have many customers who come to my corner to buy all kinds of fruits on daily basis.

I need capital again, for the same purpose as always, to inject into the business so I could buy more fruits directly from farmers and also from importers.

Thank you.

✎✎✎