My name is Emmanuel Na-yaw, i am a physician assistant and a sonogrpher by profession with the passion to render quality ultrasound and laboratory services to pregnant women in rural hard to reach areas in the northern part of my country hence

I have started a diagnostic centre to conduct ultrasound services and other minor laboratory services to pregnant women.

my business is health oriented targeted at providing basic laboratory and ultrasound services to pregnant women. it is currently located in wulensi in the northern region of Ghana.

I currently need loan amount to purchase laboratory equipments and to employ a laboratory technician to be able to render basic laboratory services to the increasing numbers of pregnant women.

GODSWAY DIAGNOSTIC ULTRASOUND CENTRE

NANUMBER SOUTH DISTRICT

WULENSI

infogodsway @yahoo.com

CONTACTS:

0249659107/0506484127

0247072105/0209845945

BUSINESS PLAN

CONFIDENTIALITY AGREEMENT

The undersigned reader acknowledges that, information provided by Godsway Diagnostic Ultrasound Centre in the business plan is confidential; therefore reader agrees not to disclose it without the express written permission of Godsway Diagnostic Ultrasound Centre.

It is acknowledge by reader that information to be furnished in this business is all respects confidential in nature, other than information which is in the public domain through other means and that, any disclosure or use of same reader may cause serious harm or damage to Godsway Diagnostic Ultrasound Centre.

Upon request, this document is to be immediately returned to Godsway Diagnostic Ultrasound Centre.

……………………………………

Signature

KWABENA EMMANUEUL NA-YAW

Date: 25/12/2014

1.0: EXECUTIVE SUMMARY

Godsway Diagnostic Ultrasound Centre is a diagnostic procedure for clients’ enjoyment only. In any case, the client does not need a prescription or referral from their doctor, however the Centre will required that, the client is currently visiting a Doctor or a Health facility for prenatal care. Godsway Diagnostic Ultrasound Centre will recommend that, clients inform their medical providers of their decision to receive 3D/4D sonogram.

The purpose of the business plan is to illustrate the need for star-up funding from Business owned by KWABWENA EMMANUEL NA-YAW.

The funds awarded will be used to start-up costs including but not limited to an ultrasound machine. Initial staffing requirement, office equipment’s, supplies and aggressive advertising campaign.

1.1: OBJECTIVES

Godsway Diagnostic Ultrasound Centre objectives is to build quality service that provides high quality ultrasound images that are preserved so that expectant mothers precious time can be enjoyed always and shared with friends and families

The Business’s goals include;

To provide a memorable experience that is documented and preserved for expectant parents and families.

To provide information on the sex of the baby within the womb so that, families can plan according for a boy or girl.

To provide information on the fatal cardiology

To provide an ultrasound service to families and friends in the Nanumba south District of Northern Region that at this time does not exist , as many families travel across the district for the same service that are currently not offered in their immediate vicinity.

Godsway Diagnostic Ultrasound Centre fundamental objectives is to realize how it can impact the district that centre does business in, knowing that, GodswayDiagnostic Ultrasound Centre will stand the test of the time if the local residents approve and support the operation of the centre.

1.2: MISSION

The sole purpose for Godsway Diagnostic Ultrasound Centre is to established a profitable and well manage business centre whiles at the same time creating an enabling atmosphere of fun and excitement for the entire families expecting a new addition to the family with an end product designed to please the family’s local residents as well as families that reside in the surrounding areas.

1.3: KEYS TO SUCCESS

Keys to success for Godsway Diagnostic Ultrasound Centre will include;

Maintain a reputable and untarnished reputation in the District.

To provide gender verification if my clients wants it.

To provide service on the fatal cardiology.

To provide exceptional service to expectant mothers.

To provide 4D ultrasound session that gives mothers, fathers and family members a unique opportunity to bond with the baby by seeing ultrasound images that technology in the past could not provide.

To provide 2-3 new jobs, therefore stimulating the local economy.

2.0: SUMMARY OF GODSWAY DIAGNOSTIC ULTRASOUND CENTRE

Godsway Diagnostic Ultrasound Centre will offer 3D/4D ultrasound images of unborn children in the sense of photography. If expecting parents wants to know the sex of their unborn child, Godsway Diagnostic Ultrasound Centre will be able to determine this for clients. The ultrasound image will provide a truly unique way for expectant parents/families to born and see their unborn child. The centre feels the name of the centre will sell itself as well as tell clients what exactly is being offered.

Currently, there is not any competition for Godsway Diagnostic Ultrasound Centre. No other services in the Nanumba South District of Northern Region, is currently offering ultrasound services. Godsway Diagnostic Ultrasound Centre will be among the best because, the centre will have equipment’s available as well as employees that will be trained and would have worked in this field before.

2.1: OWNERSHIP OF GODSWAY DIAGNOSTIC ULTRASOUND CENTRE

Godsway Diagnostic Ultrasound Centre is owned by a sole proprietor. The owner is KWABENA EMMANUEL NA-YAW.

2.2: START –UP SUMMARY

The centre founder, KWABENA EMMANUEL NA-YAW will handle day-today operations of the centre and will work collaboratively with his employees to ensure that, this ultrasound centre is a success.

It is estimated that, the start-up costs will be GH 100, 000.00(including legal cost, advertising, equipment’s, ultrasound machine and other related expenses.

Table: star-up cost

Requirements

Start up expensesAmount(GHȻ)Utilities 500.00Phone/ fax 200.00Legal office supplies 100.00Repairs and maintenance 500.00Web design 1300.00Inventory 500.00Travel Expense 1000.00Total start-up expenses 5900.00Start up AssetsCash required 2600.00Other current Assets 500.00Long term Assets 1000.00Total cash requirement 4100.00TOTAL 10,000.0

3.0: SERVICE

Godsway Diagnostic Ultrasound CENTRE will provide a voluntary 4D ultrasound to facilitate parent bonding and this sentimental purpose only. GodswayDiagnostic Ultrasound Centre will give fatal measurement, will established or give an opinion on gestational week or due dates, will established fatal heart rate and will give a physical diagnosis regarding a pregnancy or fetus viability. Godsway Diagnostic Ultrasound Centre seek to provide a service where the family can bond with the baby while still in the womb and determine the gender of the child for planning if the clients so desires.

4.0: MARKET ANALYSIS SUMMARY

Compared to the traditional 2-D images the 3-D portraits and images offer much parts of the foetuses features such as the face, fingers, toes, heart and genitals.

4.1: MARKET SEGMENTATION.

Godsway Diagnostic Ultrasound Centre has a focus on meeting the local need for ultrasound portraits service within the Nanumba south District of Northern Region.

4.1.1: EXPECTANT PARENTS

The centre wants to establish a significantly large client’s base in order to establish a healthy, consistent revenue base to ensure stability of the business. Clients’ relations are extremely important, as it is imperative to keep expectant parents in order to receive word-of-mouth referrals.

4.1.2: FAMILY OF EXPECTING PARENTS

Godsway Diagnostic Ultrasound Centre service would also make a great gift from family members to expectant parents.

4.2: TARGET MARKET SEGMENTATION STRATEGY

The target market for Godsway Diagnostic Ultrasound Centre is expectant couples. Referral marketing will be the key of marketing strategy utilize by Godsway Diagnostic Ultrasound Centre. Maintaining and further enhancing the centres reputation in the District is crucial to gaining additional market share of this target market.

4.3: SERVICE BUSINESS ANALYSIS

The ultrasound portraits is lucrative as mentioned before, there are currently not any centre that provide quality ultrasound portraits for expecting parents in the same District as Godsway Diagnostic Ultrasound Centre. The ultrasound portraits industry is a split between large, commercially run centres and smaller locally owned centres, but no in the same District. Godsway Diagnostic Ultrasound Centre will not have to compete with any other business in the District.

5.0: STRATEGY AND IMPLANTATION:

The goal of Godsway Diagnostic Ultrasound Centreis to provide 2 -3 jobs immediately, stimulate the local economy and in the future branch out and offer these high quality services in other Districts of Northern Region, creating even more jobs. GodswayDiagnostic Ultrasound Centrewill offer the highest in quality and the most highest in expectant parents and families.

5.1 COMPETITIVE EDGE

The company seeks to establish a competitive edge in market segmentation by increasing the level of customer contact and service that other competitor seen often times lack. Additionally Godsway Diagnostic Ultrasound Centre posses the necessary stalls to produce the high quality products that are needed in the field. The establishment of the previous mentioned work processes that will ensure greater service will strengthen the contacts that promote word of mouth marketing and networking

5.2 MARKETING STRATEGY

An overview of the marketing plan includes;

Local telephone advertising

Website and online presentation

Word of mouth referrals

High profile interaction between the Ultrasound centres.

Managers and customers

Notice board

5.3 SERVICE STRATEGY

Godsway Diagnostic Ultrasound Centre will be creating a website, telephone advertisement, notice board. As previously mentioned the centrefeels the name of the business will sell itself as well as tell the customer what exactly Godsway Diagnostic Ultrasound Centre is offering. Clients will find the location of the centre through official anouncent at Antenatal Care Visits at the health facilities. There is virtually no competition for Godsway Diagnostic Ultrasound Centre as no other ultrasound centre in Nanumba South District is offering the service.

5.4 SERVICES FORECAST

As the following table shows the ultrasound centre plans to deliver services of approximately GH 18,000 in the first year, GH 24,000 in the second year and GH 30, 000 in the third year plan implementation.

Table: Service forecast

Service forecast201520162017General Obstetric and Gynecology ultrasound

18,000

24,000

30,000Special ultrasound1,00015002,000Total 19,00025,50032000

6.0: MANAGEMENT SUMMARY

The principal of Godsway Diagnostic Ultrasound Centre, Kwabena Emmanuel Na-yaw will be the supervisory personnel within the ultrasound centre to begin.

As previous mentioned, Kwabena Emmanuel Na-yaw holds an Advance Diploma in Community Medicine (Physician Assistant) and Bsc. Community Medicine and Clinical Psychiatry –Awaiting.

6.1: PERSONNEL PLAN

As the personnel plan show, the ultrasound centre plans to hire one full time ultrasound technician and manager, one finance officer/bookkeeping, a security officer, the principal, Kwabena Emanuel Na-yaw will be performing supervisory duties.

Table: personnel

Personnel plan201520162017Finance Officer/Bookkeeper360042004800Full time Technician720078009600Security officer240030003600Total personnel345Total pay roll.132001200018000

7.0: FINANCIAL PLAN

GODSWAY DIAGNOSTIC ULTRASOUND CENTRE financial plan is base on conservative estimate and Assumptions. The ultrasound centre will need to plan on initial investment made by proprietor, Kwabena Emmanuel Na-yaw to make a financial work.

I would on like to take advantage of this opportunity to thank my lenders for the privious loan and to thank them in advance for the current loan i am applying for.

With the the current amount i am applying for, i intend to:

1. Purchase more laboratory equipment

2. Add money to purchase an additional ultrasound machine which cost about 4000 dollars

3. Pay for rent charges on the shop i rented for for the ultrasound machine at a cost of about 200 dollars

4. The said amount would also aid in the payments of salaries of the staff and possibly add an additional staff.

With these additions i hope the business would grow from strength to strength and hence increase my profit tremendously and to help the pregnant women who hitherto had to travel long distances for ultrasound and basic laboratory services.