Crockery business

Entrepreneur

About Me

My early life as Einstein was spent in Kenya, the western parts of the country at a place called Khayega. There i started my primary education from Std 1 to Std 8 and qualified for my high school education. I went to Musingu High School, a provincial school in the region and attained a credit for pursuing my undergraduate degree in commerce at the Technical University of Kenya. Here, i received a dynamic environment with a hands-on training that was preparing me to be an entrepreneur. All this long, my path through education was fully funded by the Government of Kenya under the Ministry of Devolution through the Constitution Development Funds. The most challenging bit was obtaining an employment that was sustainable. due to this i had to seek funds for youth development and SACCOs i had joined way back in campus to start my crockery business. The start was challenging. Finding the right place to place it was also quite a hitch. i then acquired a sub let premise at a subsidized costs of 25000KES per month.
Kenya is a unique land, with world destinations for tourist attractions and also boasts of the world's eighth wonder; the migration of the wilder beasts. It has an equatorial climate and rich in African culture with the 42 tribes it hosts. It is a peaceful nation with a growing economy in the East Africa region.
My local area in the country, Kakamega, hosts the equatorial forest in Kenya which has a vast experiences from bird watching, monkeys, insects, indigenous trees and above all, 'the crying stone' of Ilesi. My native region also practices bull fighting which makes it unique in the country.
Currently i have no children but siblings i take care of. This was the sole purpose i ventured into business, to assist my single mother take care of my brothers and sisters since am the eldest.
I have a passion for IT though I hold no Institutional-taught knowledge in the same. i have self taught knowledge that i keep improving every day.

My Business

My business is still in between inception and growth stages. Due to this fact, I am a full time merchant who depends highly on networking and local advertisement to ensure its accelerated growth. My life depends on it you know. Ha ha!
I offer my customers crockery and linen on a retail basis. The products range from cooking pans, pots, water bottles, plates, dishes, cutlery sets. They are unique products obtained from neighboring countries. I intend to also introduce traditional made pots and mats into my business.
Every other person who spots a unique piece of crockery grabs it or makes intentions of acquiring it before its stock lasts. This fact of consumer taste has ensured my business has maintained the demand for its products. i make advertisements though flyers and networking.
The major costs I incur are rent for my premises and restocking my products. i intend to obtain stock just in time to avoid storage costs. The place I'm currently undertaking my operations is limited. as a result i keep bulky part of the stock in my residential premises which is nearby. My Shop is sublet hence ensuring i have less rental expense to incur. I pay 25,000KES per month and i make at least 5 orders per year of restocking. An order may cost from 120,000 to 180,000 depending on the cost of the items out of stock. My anticipated revenue in a month less the expenses of restocking and rent is about 15000 to 45000. The profits vary depending on the time of the year, for example when the schools are reopening my customers tend to spend less on buying items like crockery due to school fees to be taken care of. This is the time i give offers if am i a position to, so as to boost my sales.
Part of my profits I use for catering for the basic needs of my family and upkeep. Then I take care of any pending liabilities to the business that are due and retain the rest for any emergencies and expansion purposes.
This is my crockery business in a flash!
But im applying the loan for my music passion

Loan Proposal

I am seeking an initial loan with Zidisha of 15,000 KES. This I intend to do advertisement for my business since it is having a low season during this month of January to February.
I deal in crockery which needs a lot of consumer awareness to realize revenue increase especially in an initial stage of the business. The business is based in Nairobi, which is a hub of trade depending on how good you boost your business. The aims here are to bring the customers to the business since I cannot raise adequate funds to access premises in malls where the traffic is quite encouraging. There are a number of systems I intend to employ to achieve this.
Local advertisers place about 70 per cent of advertising on the radio. An advantage of radio is that people listen to programs while doing other things. Radios are also played in public service vehicles throughout the day. In some cases radios are on the whole day in households. Commercials last about 30 seconds for a cost ranging between 6,000 KES (60US$ to 45,000KES (450US$) depending on the radio station. Radio stations are more specialized in what they broadcast. One radio station offers pop music and has a younger listening audience; the other may broadcast classical music with older listeners. The ads can be chosen according to the group of people who listen giving me choice of my target audience basing on my current consumers profiles.
I also intend to use online ads in form of banners and pop ups. This range is costs from 10,000 KES and 25,000 KES from a local provider. I will boost this online media advertisement by use of e-commerce websites in the country such as crazydeals.com, kaymu.co.ke, olx.co.ke and facebook concurrently.

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