To plant more feeder crops for improved milk production

Entrepreneur

About Me

Put simply, a boutique fitness studio is a small gym that offers group exercise focused on one or two types of fitness. High-intensity interval training (HIIT), functional fitness, spinning, or barre are typical staples of the boutique fitness studio. And while traditional health clubs, big-box gyms, and personal training focus on the individual, boutique puts a big emphasis on community and training together.

Boutique studios started to emerge in the late nineties and early 2000s in the form of Barry’s Bootcamp, Crossfit, and Orangetheory. The premise was that they could offer a different fitness experience to the one usually found in the big box titans—like Gold’s Gym and 24 Hour Fitness. Barry’s Bootcamp, for example, is an hour of military-style training set in a nightclub-like surrounding, a world away from the grunt and clank of the weight room floor.

My Business

There a couple of reasons why the boutique approach is winning out over traditional gyms. According to a survey by Les Milles and Nielsen, 63 percent of people attend boutique fitness studios for the community aspect, while 47 percent of people participate because of the atmosphere. These two factors definitely play a large part in its success.

For those hesitant to enter the gym by themselves, the high energy social atmosphere can push a person beyond what they would achieve alone. Add to that the up-tempo music, enthusiastic instructor, and sense of camaraderie, and boutique fitness classes offer a potent mix of fitness and fun.

Another significant factor in its success is the highly specialized and flexible nature of boutiques that appeal to a younger generation of customers. The big box gym model simply doesn’t provide this, with their restricted workout offerings and contract-locked memberships.

Loan Proposal

Thank you Lenders for the first loan that I have just completed repayment. I would like to take this opportunity to first thank Zidisha community for giving me opportunity to take my farming business to even better level.
With this loan, I want to plant more feeder crops for my two dairy cows to increase my production. We are on El-nino season in Kenya which will be followed by dry spells starting January to April, during this time, its usually dry and milk production is low due to low feeds. Its at this period where prices also shoots up and hence I want to supply more during this period.
Currently I am producing 16kg, which I use 2kg for home consumption and sell 14kg to the Tulaga farmers cooperative society at a cost of USD 0.35 per kg, tabulating to USD 4.9 per day. With increase in feeds particularly from months of January, I am targeting milk production of 20kg for sale per day. This tabulates to USD 210 per month minus USD 60 production cost: USD 150 profit is left on milk production only. The operating cost is minimal, as my wife is a housewife, doing most of the chores with my help. I am anticipating increased milk production starting the months of December and with increased milk production, the sales will be high and prices also goes up during this period since the supply is usually low. Proceeds from this venture will also be used to boost my cash crop farming since I would wish to have my two ventures support one another for success.
My projections are that as at the start of the month of January, the feeder crops will be mature for harvesting and storage and will be used starting the months of February to late April when its dry.

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