Increase fresh farm produce stock for grocery store

Entrepreneur

About Me

I have been brought up by a single mother and gave two siblings, both younger than me. My mother is a retired primary school teacher who inspite of her meager salary managed to educate us up to college level. Things were ok till 2013 when my contract with an NGO i was working for wasn't renewed due to a shortage in funding. By then my daughter was finishing her high school & looking forward to joining university as she had performed well. My last born brother whom i had been supporting as well, was already in university. I used the savings i had to enrol my daughter in campus & have been relying on short training & counselling contracts from NGOs to get by. Being able to educate my daughter single handedly this far is my greatest achievement. I decided to start a grocery in my neighborhood when the training contracts dried up last year. The women from my community are known for their hard work & assertiveness..a fact am proud of. My daughter intends to work in conflict resolution internationally once shes done with her studies. Am an avid reader, something i like doing in my spare time.

My Business

I run a grocery store in my neighborhood of Skuta estate a few kilometres from Nyeri town on the Nyeri -Nairobi highway. Both my home & store are near St.Jude's Catholic church &.The Bridge International Academy. I also live in the same neighborhood just a few 100 metres away from my grocery store.I provide vegetables, legumes & cereals to the people that live in the area. I also sell eggs & fruits. These goods are very much in demand as they comprise everyday food ingredients for the people in this area. I chose this business because the need was there, the supply was assured as this is an agricultural production area & i would be providing a vital service. The costs incurred are mainly during sourcing of food from farmers in the region, transport costs for the same & electricity costs for the grocery store. On a good day i make 1000/-(10$) in profits daily. The profit i make goes towards paying fees & related costs for my daughter & brother

Loan Proposal

The loan will enable me buy fresh vegetables for my grocery as there is an increase in the demand for the same. Customers are increasingly asking for fresh traditional vegetables as opposed to the kales & cabbages that we supply normally. I have identifies a farm in the locality that can supply me with the priduce regularly but only if i pay cash on.deluvery. This will increase my revenue by approximately 200/- a day and at the same time ensure i meet the increase in demand. By month end my projection is that i will have increased my profit by at least 30%

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