11 installments • 100%
I was born in Nairobi. As a child I enjoyed learning and doing experiments. Attended the local public schools and studied up to degree level at at th Jomo Kenyatta University of agricultre and Technology where I studied electrical engineering and graduated.
After graduation I worked as a technician for three years. My interest in e-learning led me to start a business developing local content for schools called Gwiji software. The business was featured on Business Daily April 4 2008.
Challenges in schools compelled me to work as a part time lecturer in one of the local colleges.
In the year 2016 I registered Takajua multimedia Developers to develop multimedia content.
Where I live there is a tree with birds of which give interesting melodies and the land is beautiful especially on sunny days.
Takajua Multimedia main work is to telling stories online.
The business involves content development and illustration, scripting - posting or uploading of the story. The illustrations are appealing and help in learning.
The schools are closed and many are looking for online solutions. So far I have the website takajua.com and the youtube channel takajua and registered the business Takajua Multimedia. Content development takes time and requires a pc with stable internet connection.
I chose this business because I saw the need for illustrative learning in understanding concepts in stories and also because I like working and helping children to learn. I am also good in illustration.
To develop a single video lasting an average of 3 min takes about a week to create. If they are good with time they will attract audience. The paltform can then be used to market other related products.
The proceeds can be used to get a stable income or even take the business to another level. .
Now because of the pandemic I am online to tell stories and make small documentaries for children and young people. You can see the site takajua.com.
The loan will be used to buy laptop for development of content to upload on youtube/takajua.com website. Other uses include internet connectivity and computer accessories like microphone for audio recording.
The content that will be developed is to attract viewers or fans to the website. The content is to be well researched and scripted and made interesting to attract readers. The site can then be used as a platform to market similar products.( in kiswahili mostly) while enhancing the language in creative and imaginative manner.
The profit will largely depend on the number of subscribers. I target 1000 in 3 months. With that number I can approach a publisher with educational content to advertise on the website takajua.com or youtube channel. The publisher would accept to part with 30,000 shillings to advertise given that kind of access to potential customers.
The content is developed and uploaded to the website takajua.com and the youtube channel takajua. The customers or fans of the channel will subscribe to the youtube channel and the numbers can be used as leverage to get publishers or organisations to reach out to the subscribers.
Apr 19, 2020
Cost to entrepreneur
Service fee: $1.44
Credit risk payment: $2.45