Publishing educational books and videos

Andrew Waweru

Kiambu, Kenya

Pending borrower confirmation
Fully funded

$0 to go

100% funded of $284 goal


days left



Andrew Waweru

Member since

October 2019

On-time repayments

31 installments  •  84%

About Me

I was born in Nairobi. As a child I enjoyed learning and doing experiments. Attended the local public schools and studied up to degree level at at th Jomo Kenyatta University of agricultre and Technology where I studied electrical engineering and graduated.
After graduation I worked as a technician for three years. My interest in e-learning led me to start a business developing local content for schools called Gwiji software. The business was featured on Business Daily April 4 2008.

Challenges in schools compelled me to work as a part time lecturer in one of the local colleges.
In the year 2016 I registered Takajua multimedia Developers to develop multimedia content.
Where I live there is a tree with birds of which give interesting melodies and the land is beautiful especially on sunny days.

My Business

Takajua Multimedia main work is to telling stories online.

The business involves content development and illustration, scripting - posting or uploading of the story. The illustrations are appealing and help in learning.

The schools are closed and many are looking for online solutions. So far I have the website and the youtube channel takajua and registered the business Takajua Multimedia. Content development takes time and requires a pc with stable internet connection.

I chose this business because I saw the need for illustrative learning in understanding concepts in stories and also because I like working and helping children to learn. I am also good in illustration.

To develop a single video lasting an average of 3 min takes about a week to create. If they are good with time they will attract audience. The paltform can then be used to market other related products.

The proceeds can be used to get a stable income or even take the business to another level. .

Now because of the pandemic I am online to tell stories and make small documentaries for children and young people. You can see the site

Project Proposal

The funds will be used to continue with the work i had started. One book has already been published on Amazon though the platform it is not as popular especially in Africa. However since more and more people are using mobile phones and other digital devices I believe Amazon will be more popular.
The youtube channel takajua will be another way of captivating my audiences and promoting the books as well. This is to be done in Kiswahili as before. Initially there was doubt as to whether Amazon supports kiswahili and the first book proved it possible.
I will have to recruit fellow authors or readers(fans) to promote or add voice to enhance my social media profile.
The blog to be updated and maintained with content to support the books and video.

The popularity of content can make takajua a good platform to promote other related products by advertising and set a target of 10,000 subscribers in 3 months on its youtube channel -takajua.

My Videos

Mar 10, 2023: Introducing me





Project Info

Project Type

Pay It Forward

Amount requested


Cost to entrepreneur

Service fee: $14.19

Pay It Forward contribution: $53.94



United States

Shelbrink Otieno

Nairobi, Kenya

Ochuko Egho

Warri, Nigeria

Adebayo Olalekan Festus

Ekiti State , Nigeria

Duncan Otieno

Nairobi, Kenya



United States



United States



United Kingdom

Samwel Otieno

Bondo, Kenya

Gloria Kawala

Chingola, Zambia

Ask Andrew a question about this loan project, share news and photos of your own, or send a simple note of thanks or inspiration.