153 installments • 33%
I am Ayub. I was borne in Nakuru, Kenya to a small humble family of 6 siblings. I had this very hardworking father that one day when he sadly died my mom asked us jokingly, who's gonna be as hardworking as your father. Inwardly, I deeply feel proud that I have taken after my father - I never leave until my efforts have achieved. I managed to sail through campus, undertaking Electrical and Electronics Engineering only by running errands in Nairobi town, at times during classes just to earn a living, including selling insurance policies, registering businesses and delivering post mails. I am today working for a multinational German solar power financier representing them in East Africa (see me in www.ecoligo.com). Still I am running a nut processing and packaging business both to mentor my cousin as well as help her save for her education. Mentorship is what I do best. My pastime hobby is simple: visiting places in the websites: universities, cities, cultures and watching real documentaries. It gets me inspired that one day I will tour the globe.
Apart from my employment, I run a small business that processes and packages different kind of nuts. My key product is the granola. This is a product that is added to different cuisines and is a mix of many nuts which I roast and grind and mix into a paste. I discovered that in this day and time, healthful living is a key concern for many. My target group is mainly the vegetarian. They need their bodies supplemented by nutrients they lack from animal-based foods. Nuts have most of these nutrients. The value addition for groundnuts, a special package I make, is to add pure honey, cinnamon and cayenne pepper and sell between 0.9 and 3.2 USD/packet. The unit cost of production is 0.4 - 1 USD/packet. My profits are used to grow my business as I save a portion for my cousin's higher education. I market my product through social media and personal network. My ultimate goal is for mass production to supply in supermarkets and to a larger market base. My operation expenditures are mainly electricity costs, since I run my roaster on the grid. I target that through the support of this community to soon but LPG gas roasters. I am proud of the business idea and I am happy to expand it to the many ideas in my mind.
I will take a pause from growing my business for now and focus on the health of my father.
He has had a respiratory problem coming from his failing lungs since his TB treatment at Kiriaini Hospital in 2013 here in Kenya.
For the last 3 years I have always taken him to Kijabe Mission Hospital West of Kenya's capital, Nairobi for treatment. They have now recommended an oxygen concentrator to help his breathing.
I appreciate the support of the community.
Pay It Forward
Jul 31, 2022
Cost to entrepreneur
Service fee: $13.08