Maize farming

George Kariuki

Limuru, Kenya

50% paid forward



George Kariuki

Member since

January 2014

On-time repayments

78 installments  •  85%

About Me

I'm a passionate baker.Nevertheless,I.m trained in High School language teaching.
I settled in the baking industry after dabbling in various businesses in diverse sectors including farming and transport.I chose the food sector owing to the fact that food is non seasonal and a mandatory item on the family budget.
My permanent address is Limuru township ,a town 25 km from the capital and renowned for the entrepreneurial spirit of her people.I resigned from my day job early last year to concentrate in my business,something that I always dreamed of.
I'm the sixth born in a family of ten ,something that taught me the art of coexistence and team play ;which are necessary essentials in business.
I'm seeking a partnership with lenders from the Zidisha forum for now and in the future expansion of this promising business.

My Business

Bread baking and selling is my business.My average monthly sales are usd 1500 with profits of usd 375.
Sweetfest bakery has been in operation for the last 1 year.It is strategically located in a densely populated residential area within Nairobi's Industrial area.
Currently,I sell 100 loaves daily against a backdrop of 500 loaves daily target by end of 2014.
My strength is in retailing a low cost bread to a target market that is very price-conscious.The following factors enable me to sell my bread at a whooping kes 10 lower than my competition;
a]Use of sweet flour composite flour
b]No transport costs as the bakery is within the target market
c]Reduced packaging costs
d]Use of low cost fuels
Competition and cash flow are the main challenges .My response to competition has been in strategic pricing.I also intend to enhance my sales by stocking other breakfast essentials mostly milk to ensure a one stop breakfast shop.
The investment advanced will be used to source raw materials in bulk thus enhancing my cost cutting measures.

Project Proposal

Maize is the most important food crop in Kenya. The country always relies on imports to meet the country's demands. This means there's always a market for maize. I have found access to some land and plan to engage in maize farming in 2024.






Project Info

Project Type

Pay It Forward

Disbursed amount


Date disbursed

Jan 9, 2024



Ottawa, Canada


Fremont, Ca, United States

Aran Dunlop

United States

Paul Smithson

Leeds, United Kingdom

Tam Thao Nathan

United States

Samwel Nyangi

Nairobi, Kenya


San Francisco, United States


Gammon Family

United States

Eike Christian Lorenzen

Flensburg, Germany


Andrew Bake

United States



RICHMOND, United States


Chris Greene

Birmingham, AL, United States



United States

Dorothy Ndhlovu

Kabwe, Zambia

Panuka Ireen

Kitwe, Zambia

Ask George a question about this loan project, share news and photos of your own, or send a simple note of thanks or inspiration.